Guy With Camera » king james advertising

National Television

Andrew Brauteseth — Mon, 08 Mar 2010 17:57:12 +0000

I don’t have DSTV. We watch SABC and ETV in our little 1-bedroom flat in the City Bowl. Watching national programming gives me some false sense of being connected to “The People”. Like sipping a cold Carling Black Label or spotting the Vida Barista in my favourite pair of Converse hi-tops. Us twenty-million-odd South Africans who own a TV are subject to same weatherman hand-finger idiosyncrasies, Ugly Betty faux pas, and 3 whole Quarters of Jean-Claude Van Damme. But my favourite part of South African television is the Ads. I’m sure there’s a Rhodes Doctoral thesis being written right now on the perils of a media society where the advertising is more entertaining than the programming. But I’ve listed some of my favourite recent TV ads that really show the massive amount of passion South African creatives can channel into a flat 30 second flighting.

Robertsons Chicken Spices

Agency: DDB
Production Company: Terraplane
Director: Leigh Ogilvie
Creatives: Kerry Friend and Donovan Bryan

Kulula Sho Left

Other executions: The Japanese and The Swedes
Agency: King James Advertising

Nandos – Interview with ANC’s Julius Malema

Production Company: Stick (according to 10and5, I can’t find the credit online)
Advertising Agency: Black River FC (Part of Jupiter Cape Town)

Chicken Licken Singing Burger

Agency: Net#work BBDO Johannesburg
Production Company: Velocity Films
Executive Creative Director: Rob McLennan
Director: Anton Visser

Heineken – Walk in Fridge (International)

Agency: TBWA/Neboko – Amsterdam
Director: Bart Timmer

Toyota Hilux – Buddy the talking dog.

Agency: Draftfcb Joburg
Production Company: Bouffant Productions
Creative Director: Brett Morris

Celebrating Strides Portraits

Andrew Brauteseth — Tue, 12 Jan 2010 10:36:20 +0000

Selected portraits for the Johnnie Walker Celebrating Strides Campaign. The full story behind the shoot is here.

The campaign is running nationally in print and can also be seen online at www.celebratingstrides.co.za

Keep Walking

Andrew Brauteseth — Mon, 21 Dec 2009 11:55:59 +0000

In October, King James Advertising asked me to shoot stills and behind the scenes for the new Johnnie Walker TV campaign. We spent five days flying around the country to shoot at some of the beautiful locations in Cape Town and Johannesburg. The team behind the shoot were amazing to work with, although I do remember the Production Manager singing show-tunes at 5.30 call times. Show-tunes before the first cup of morning coffee should be illegal.

Creative Director Mark Stead Tweeting while on Location. Official hashtag was #jwshoot

The Jonnie Walker shoot was a great opportunity to work with local creative talent, including Art Director Mark Stead from King James, Director Sarel Esterhuizen from Wishbone Productions and the debut Director of Photography Jean-Mark Ronlando. The campaign ‘depicts the journey of a Walker, who is a symbol for the everyman who strives to make his journey in life one of meaning and enduring legacy. From rural South Africa moving into the city, the commercial uses a metaphor to take the viewer on a journey of personal progress that brings to life the pioneering spirit of Johnnie Walker.’ * www.celebratingstrides.co.za

Setting up the shot.

When I saw the Director, Sarel Esterhuizen’s first sketches of the campaign, I was immediately in love with his vision. Sarel has a talent for hand sketching ideas that makes me incredibly jealous, and I can hardly compare his gift to my shaky line-drawn stick-men I usually draw for mock-up shots. But this also means, using my raw sketches as their only refference, the client wont expect the final shots to be exactly framed as the mood boards, which gives me more flexibility to find the right shot while on location. The agency and client had agreed on a film grading that was a rich monochromatic golden yellow, artfully shot on 35mm film. I followed the cinematic treatment for the stills in the wide-angle crop, deep moody colors and crop.

An example of the final warm grading of the stills.

During an interview this week about commercial vs personal shoots, the interviewer asked whether I have separate attitude towards my commercial shoots, which I do for the money, and my personal work where I really pour my heart into. My answer was that I put my energy and heart into both, and with shoots like these for Johnnie Walker, I could easily do it for my personal portfolio with pleasure.

The gallery of images from the shoot is here:

Some people you can follow on twitter that were on the shoot:
Creative Director; Mark Stead
Producer: Kathi Jones from Cocoon Productions
Copywriters from King James: Paige Nick and Alex Van Tonder

Links:
King James Advertising
The Johnnie Walker Campaign – Celebrating Strides

Johnnie Walker Celebrating Strides

Andrew Brauteseth — Mon, 21 Dec 2009 08:24:20 +0000

A week traveling around South Africa for Johnnie Walker and King James advertising and shooting in some of South Africa’s most amazing locations. Read the full story here.