Guy With Camera » fashion

NYC Stories

Andrew Brauteseth — Tue, 03 Jan 2012 12:26:05 +0000

Enjoyed these almost ‘cinematic’ layouts I saw in a Vs Magazine fashion story featuring Kirsten Dunst. Photography by Txama Yeste.

Karma Malas Campaign

Andrew Brauteseth — Wed, 12 Oct 2011 13:23:26 +0000

Showing signature entrepreneurial flair, Meghan MacCallum (also one of the personalities who brought us Jack Black Beer) has launched her own jewelry line. We were looking for a new face for this first campaign and after an intensive casting process we found Jess. Although the idea for the shoot was quite simple, we we trying to avoid overused locations (Bakoven rocks seems like the rite of passage to any beach photo shoots in Cape Town). Slightly surreal moment during the shoot when a massive bulldozer kept on creeping past our location. And then model made friends with the bulldozer driver. “What a big machine you have.” Shoestring productions made this beautiful behind the scenes video of the shoot.

You can also follow @karmamalas on twitter.

Credits:

Client: Karma Malas / Meghan MacCallum
Model: Jess from 20management
Make up: Carla Gersie – Oneleague
Assisted by: Jon Meiking (aka the JPG assasin)
Behind the Scenes: Shoestring Productions

She’s a Lady

Andrew Brauteseth — Sun, 04 Sep 2011 10:46:23 +0000

Entre Flores

Andrew Brauteseth — Fri, 19 Aug 2011 14:12:31 +0000

Client: Vogue Spain (May 2011)
Photographer: Greg Kadel
Model: Isabeli Fontana
Stylist : Katie Mossmann

Behind the Scenes

Andrew Brauteseth — Sat, 09 Jul 2011 06:01:20 +0000

The online film production company, AUGUST, were kind enough to join me on a recent fashion editorial shoot I did for WANTED magazine. The talented Fiela Jonck crafted this beautiful piece of film that documents our day on location.

Credits: Director & Videographer – Fiela Jonck, @fielacam

(You can also follow AUGUST on twitter.)

Levi’s Roadwear

Andrew Brauteseth — Thu, 12 May 2011 14:23:43 +0000

I saw some of these shots in the local Levi’s stores in Cape Town and I really like the spirit of the images. The campaign, created by BBH and shot by photographer Ben Sullivan, is supposed to emulate the photo-diary of a cooler-than-thou fictitious band who spend three months on the road through highways and byways of small-town California. It’s adventurous, optimistic and candid. I’m just hoping they washed their jeans at least once. In the river of course.

Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Creative Director: Steve Elrick
Agency: BBH Asia Pacific
Web: www.levisroadwear.com/my

The Rose

Andrew Brauteseth — Wed, 04 May 2011 06:14:52 +0000

These are the stills that go with my short film, The Rose.

Credits:
Model: Ansellia Adams from Outlaws Cape Town
Styling: by Catherine Bowen
Make-up: Natalie Roos
Assisted by Shaun Bond and Eeden La Grange
Equipment supplied by Photohire Cape Town (incredible new Briese Lights and Redrock Rig)

The Rose

Andrew Brauteseth — Tue, 03 May 2011 06:10:26 +0000

Photography and Motion Picture (films) have a close but tense relationship. Like bickering brothers. Sure people think that because you’re already a lens person so you can switch between mediums easily. But this is not true. Photographers often get film horribly wrong. A film scene may be intensely art-directed and meticulously framed but they often lack that sticky stuff which binds reel to reel and audience to screen: a proper story. The model might be hot but she’s not acting, she’s been sexy up a tree trunk. There’s a big difference between tugging emotional strings and filming a fashion editorial cut to The XX. Karl Lagerfeld’s recent foray into short film could be the best examples of anemic plots featuring over-indulged models trying to be Hollywood (Not many people know Lagerfeld is also a photographer and shoots campaigns for both Chanel and Fendi).

So when I first decided to dip my toes in that vast pool of moving stills (you see, ever the photographer first), I followed a road laid by some proven photographer-directors who’s style I admire: the Aveillan’s and Darlings of this world. Bruno Aveillan because of the sensual dousing of motion and metaphor in ads for Louis Vuitton and Lanvin. And Jeffery Darling because of his gift for these wandering snapshot montages. Just take a look at the work he’s done for Diners Club.

Back to The Rose. When I started writing it, I told myself just to treat it as an experiment. And now it’s ended up as something I really enjoy. I try to see it as a crossover between the eye-meltingly sensual language of the classic french perfume piece (see ads like Slip Into / Oxygen) mixed with a Parisian charm and mystery you find in french films like Amélie.

I hope you enjoy it. The Rose:

I wanted to shoot both video and stills of this story so the idea could also extend into print or an editorial. Here are the stills:

Credits:

Director & DOP/Photographer: Andrew Brauteseth
With Ansellia Adams as ‘Anna’ ( @Ansellia from Outlaws Cape Town)
Styling by Catherine Bowen ( @catherinebowen )
Make-up Natalie Roos ( @NatalieRoos )
Assisted by Shaun Bond ( @shaunfrancbond ) and Eeden La Grange ( @eeden_lg )
Voice of Xavier Dewarimez
Music by Yann Tiersen
Equipment supplied by Photohire Cape Town (incredible new Briese Lights)

Well Suited

Andrew Brauteseth — Sat, 23 Apr 2011 05:51:20 +0000

My latest shoot for WANTED. ”Fashion is architecture: it is a matter of proportions.” - Coco Chanel

Read the story behind the shoot here.

Well Suited for Wanted

Andrew Brauteseth — Tue, 19 Apr 2011 06:12:34 +0000

Wanted magazine is Business Day’s lifestyle supplement. It’s a hugely successful local luxury market magazine modeled in some ways after the London based Financial Times’ ‘How to Spend it’. It’s filled with insightful, witty, premium lifestyle journalism.

In each of my fashion shoots I aim to do something very new and dramatic whether it’s shooting underwater (take a look at the Beauty & Water shoot) or something very edgy and fashion forward like ‘Man Made Moon’. For this shoot I wanted it to be bold but almost more commercial, which means shooting in a style that could actually resemble a final ad campaign for one of brands. I chose a story that explored the relationship between architecture and the structure and design of men’s formal wear. I was playing with ideas around a famous Coco Chanel quote, “Fashion is architecture: it is a matter of proportions.” My aim was to interpret these ideas visually through uses of dramatic lighting, hard shadows, strong lines, perspectives and silhouettes while always keeping the focus on the quality and tailoring of the garments themselves.

Some of the brands we shot included Fabiani, Daniele Alessandrini (available at Speagetti Mafia), Paul Smith, Viyella, Tiger of Sweden (available at Melrose Arch), Louis Vuitton (which we flew in from Paris as few days before the shoot), Hugo Hugo Boss, Boss Hugo Boss, Trenery, C2 and Burberry (also flown in from London).

Credits:

Stylist: Roger Mann
Styling Assist: Dale Robinson
Follow Wanted Magazine Editor Gary Cotterell on twitter: @want_ed