Guy With Camera » Bruno Aveillan

The Rose

Andrew Brauteseth — Tue, 03 May 2011 06:10:26 +0000

Photography and Motion Picture (films) have a close but tense relationship. Like bickering brothers. Sure people think that because you’re already a lens person so you can switch between mediums easily. But this is not true. Photographers often get film horribly wrong. A film scene may be intensely art-directed and meticulously framed but they often lack that sticky stuff which binds reel to reel and audience to screen: a proper story. The model might be hot but she’s not acting, she’s been sexy up a tree trunk. There’s a big difference between tugging emotional strings and filming a fashion editorial cut to The XX. Karl Lagerfeld’s recent foray into short film could be the best examples of anemic plots featuring over-indulged models trying to be Hollywood (Not many people know Lagerfeld is also a photographer and shoots campaigns for both Chanel and Fendi).

So when I first decided to dip my toes in that vast pool of moving stills (you see, ever the photographer first), I followed a road laid by some proven photographer-directors who’s style I admire: the Aveillan’s and Darlings of this world. Bruno Aveillan because of the sensual dousing of motion and metaphor in ads for Louis Vuitton and Lanvin. And Jeffery Darling because of his gift for these wandering snapshot montages. Just take a look at the work he’s done for Diners Club.

Back to The Rose. When I started writing it, I told myself just to treat it as an experiment. And now it’s ended up as something I really enjoy. I try to see it as a crossover between the eye-meltingly sensual language of the classic french perfume piece (see ads like Slip Into / Oxygen) mixed with a Parisian charm and mystery you find in french films like Amélie.

I hope you enjoy it. The Rose:

I wanted to shoot both video and stills of this story so the idea could also extend into print or an editorial. Here are the stills:

Credits:

Director & DOP/Photographer: Andrew Brauteseth
With Ansellia Adams as ‘Anna’ ( @Ansellia from Outlaws Cape Town)
Styling by Catherine Bowen ( @catherinebowen )
Make-up Natalie Roos ( @NatalieRoos )
Assisted by Shaun Bond ( @shaunfrancbond ) and Eeden La Grange ( @eeden_lg )
Voice of Xavier Dewarimez
Music by Yann Tiersen
Equipment supplied by Photohire Cape Town (incredible new Briese Lights)

Moscow

Andrew Brauteseth — Wed, 24 Nov 2010 10:15:26 +0000

Beautiful visuals from Moscow, very ‘Bruno Aveillan‘.

Credit: Agent Bonjorno
Music is Endless Fight by Gustavo Santaolalla

Mahora

Andrew Brauteseth — Fri, 23 Jul 2010 09:23:46 +0000

By now you might have noticed my love for Director Bruno Aveillan‘s work.
Here’s another beautiful ad Mohora perfume from Guerlain. Shot with Model Elsa Benítez.

Photography by Bruno Aveillan

Andrew Brauteseth — Tue, 06 Jul 2010 11:26:48 +0000

Bruno Aveillan is a French Director more widely known as for his TV commercials. But he is also a photographer. Here are a collection of his stills that I think are really beautiful.

Where will life take you?

Andrew Brauteseth — Tue, 29 Jun 2010 17:11:26 +0000

This visually indulgent ad for Louis Vuitton directed by Bruno Aveillan will leave your eyes melting. I’ve watched it about 5 times already. It’s a long ad. The reason for that?

The choice of the [longer] format enables Louis Vuitton to take the time to convey the true and enriching essence of travel as a process of both discovery and self-discovery,” said Antoine Arnault, head of communications at Louis Vuitton. “Time is the ultimate luxury.”

Director: Bruno Aveillan
Cameraman: Bruno Aveillan
Agency: Ogilvy, Paris
Production Company: Quad Productions, Paris
Music: Gustavo Santaolalla