As a personal project, I’ve begun a destination photo-blog about one of Cape Town’s city streets, Bree Street. Cape Town has many popular street destinations, the Tourists flock to Long Street, and all the skinny-jean indie kids hang out on cape town’s coffee-culture strip, Kloof Street, the original home of Vida Cafe. But Bree Street has a premium subtlety to it, and every few weeks I pack a few lenses in my photobag, and spend an evening wondering the streets breathing in it’s character.

Vespa's at Scoot DR

After living and working on ‘Brand Dubai’ in the United Arab Emirates for years, I became fascinated with destination branding. I enjoy seeing brands developed visually. World-wide agences, like Futurebrand, develop huge destination brands and massive campaigns aired on CNN. Truly Greece. Malaysia truly Asia. 100 PURE New Zealand. I wanted to develop a new destination in Cape Town that hasn’t had much attention, and perhaps gone unnoticed at times. I spend a lot of time on this street, whether it’s a few evening glasses of wine at caveau or a quick lunch in the deli, a wednesday night catch-up beer with mates at &Union, or a quick coffee meeting at Jardine Bakery. I take shots of shoes, beers, coffee, moments of people walking and enjoying the street, cool cars, architecture, business interiors, street detailing, trying to document the many added subtleties that give a street it’s character.

It’s an ongoing project, take a look at the site: www.breestreet.co.za